Publishing and Publicizing Your Book

Publishing and publicizing your book:

Do I want to find a traditional publisher?

  • A traditional publisher or publishing house signs an agreement with you to take charge of the publishing and publicizing your book.
  • They typically own tpublishing and publicizing your bookhe rights, determine what the cover looks like, and can request editorial changes.
  • Due to budget constraints in the publishing industry, most publishers do some publicity, though it is often limited.
  • Publishers have relationships with book distributors who can supply your book to bookstores and other resellers.
  • When publishing and publicizing your book, publishing houses typically have arrangements to sell the foreign rights to your book, if that is warranted.
  • Authors receive a small portion of the book’s cover price which primarily goes to the publisher for taking a risk, but also goes to the book distributor and resesller.

Do I want to self-publish?

  • Self-publishing used to have a stigma attached to it. Now, many of the books on the New York Times bestseller list are self-published.
  • Self-published books can be ebooks, audiobooks, printed books, or print-on-demand (explained below).
  • Self-published authors usually retain rights to their work and receive most or all of the income from sales.
  • When publishing and publicizing your book, self-published authors are primarily responsible for marketing.
  • Many very successful authors, who have already have a large readership, have turned to self-publishing because if gives them more control over their work and/or allows them to sell certain books for lower prices than a traditional publisher would charge. Lower prices often result in more sales.
  • Online article about self-publishing.

More Information Coming Soon on the Following Questions:

Do I want to find an agent?

How much marketing am I willing to do?

Do I need a “publicity person”?